All Reuse articles
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ArticleSubmissions are open for the Sustainability Awards 2026!
The Sustainability Awards are open for submissions! From start-ups and universities to global brands and manufacturers, everyone is invited to nominate their packaging innovations for a crystal trophy – with zero entry fees.
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ArticleEco-Products launches packaging portfolio in UK
Eco-Products has officially launched its portfolio of reusable, recyclable and compostable packaging in the UK for the first time.
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ArticleUnilever launches new refillable Dove deodorant
Dove has unveiled a new collection of refillable deodorants, a move its parent company Unilever describes as “an important milestone in the continued growth of refill formats.”
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ArticleA status report on GLP-1 packaging: sizing, safety, security, and more
Weight-loss drugs keep gaining traction – is that a blessing or a curse for the packaging industry? We dive deeper into the implications of smaller portion sizes, pharmaceutical safety practices versus circular packaging initiatives, supply chain traceability, and more.
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ArticleBorealis and Messe Düsseldorf conclude K 2025 reusable cup pilot
Borealis has announced the conclusion of a reusable cup pilot held at Messe Düsseldorf during K 2025, involving 50,000 durable, lightweight reusable cups made from Borealis’ foamable polypropylene.
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PodcastLessons for scaling up reusable packaging
Legislation is driving an urgent need to scale up reusable packaging systems. What levers are available to us to shift from limited pilots to volume deployment? Noam Assael talks to Tim Sykes about the lessons Avery Dennison has drawn from market activities and collaborative projects - covering the wider preconditions for scale-up, the crucial need to optimize profitability, and why it’s necessary to mobilize the consumer as a key stakeholder in systemic change.
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ArticleThe packaging stories and trends to follow in 2026
Happy New Year! The Packaging Europe editorial team kicks off the New Year with its predictions for the year ahead – covering regulation, new innovations, the financial health of the packaging industry, reusable packaging, and much more.
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ArticleCircularity for plastics: the European Commission’s New Year’s Resolution
The European Commission has set out its plans to pursue a circular economy for plastics in 2026, such as proposing a Circular Economy Act, enforcing end-of-life criteria for mechanical recyclate, and introducing new customs codes for imports.
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ArticleMercadona acquires Logifruit in bid to boost its circular logistics
Supermarket chain Mercadona will acquire the reusable packaging supplier Logifruit in hopes of bringing together its logistics processes and contributing to a new circular strategy.
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ArticleMajor retailer embraces circular logistics with Returnity’s reusable box
A major retail chain has adopted The Last Box, Returnity’s reusable packaging box solution, in a move hoped to streamline backroom operations and cut down on single-use waste.
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ArticleAre advent calendars driving packaging waste – or overcoming it?
Advent calendars are a well-established Christmas tradition, but are they inherently wasteful – or are they adapting to a more sustainability-conscious market? We dive deeper into the format’s recent developments to learn more.
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ArticleSustainability Awards Finalist Interview – DHL’s reusable pallet wrap
DHL says it has successfully implemented reusable pallet wrap within its operations and with customers, said to save around 300 grams of plastic per pallet. A finalist in this year’s Sustainability Awards in the Commercialized Driving the Circular Economy category, we spoke to the company to find out more.
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ArticleThe ‘complex reality’ of reusable packaging in Europe
McDonald’s Corporation recently released a report detailing its opinions on the potential environmental, financial and operational impacts of introducing reusable packaging in some of its European restaurants. The company commissioned PwC UK to analyze the impacts of single-use and reusable packaging scenarios based on McDonald’s experience in certain European countries. In this edition of the Brief, we outline each scenario and highlight McDonald’s’ key claims, giving crucial insights into the world’s largest fast food chain’s opinions on reusable packaging.
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ArticleMcDonald’s Netherlands accused of breaking Dutch law with single-use cups
The Fair Resource Foundation alleges that McDonald’s Netherlands is violating the law by serving single-use cups on-site and charging reuse fees – all while generating negative publicity around reuse as a whole.
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ArticleMajor phone refurbishing company adopts reusable packaging system
Swappie – a Finnish start-up that buys, refurbishes, and sells old iPhones – has adopted an innovative new reusable packaging system.
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ArticleSustainability Awards 2025 Winner Interview: Klingenberg’s reusable, recyclable e-commerce box
Klingenberg’s reusable, tape-free e-commerce box, Nomadbox, won in the Pre-Commercialized Driving the Circular Economy category in this year’s Sustainability Awards. We asked the company a few questions to find out more about this entry.
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ArticleLisbon upscales cup reuse with TOMRA return machines and Mastercard payment
Lisbon is rolling out its city-wide reusable cup system – powered by TOMRA’s automated return machines and Mastercard payment technology – in hopes of avoiding ‘millions’ of single-use cups annually and tackling urban litter.
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ArticleOutdoor reverse vending machine from TOMRA designed to brave the elements
TOMRA Collection has designed its TOMRA S2 Rugged Plus reverse vending machine for outdoor use in all weather conditions, aspiring to save space on shop floors while maintaining a smooth consumer experience.
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ArticleWinners of the Sustainability Awards 2025 announced!
After much anticipation, the winners of the Sustainability Awards 2025 – the “Nobel prize” for sustainable packaging innovations – have been announced!
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PodcastTom Szaky on bringing reuse up to commercial scale
It was recently reported that Terracycle’s Loop, a global platform for reuse, working with a coalition of brands and retailers has reached commercial scale in France, offering a wide range of everyday consumer products in a reusable version at local supermarkets. Elisabeth Skoda sat down with Loop’s founder Tom Szaky to discuss what enabled the success in France, why reuse systems have struggled elsewhere, how to address this and much more.